varial*

INFO

Name : Varial* Cédric Houin.

Born in Paris 1978.French and Canadian citizen.

Supported by Arsenal Contemporary Art Center, Nikon Canada, Mom Industries, Impossible Project, The Québec Government Office in New York, Duggal Visual Solutions, Artnet Auctions.

Gallery Representation Arsenal Contemporary Art

Personal Inquiries & Images rights

varial@varialstudio.com | skype : varialstudio

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Note : Visual Artworks are 100% original, conceptualized with MY personal photography and image bank - no image banks on this portfolio.

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I am Varial* aka Cédric Houin, a visual artist, creative director, photographer, filmmaker, explorer and musician.

My personal journey has been an ongoing quest for identity and self-expression. Single child, with unknown grandfathers, a free spirit traveler pianist grandmother named "Moon," an intellectual loving mother, a father who worked for 40 years in Africa, South America, and the Pacific, I grew up travelling the world, while based in Paris, graduating in finance, communications and marketing from EM Grenoble in 2001 .

Heeding my grandmother's words, “Go where you want, die where you must," I started at an early age to travel alone, off the tourist tracks and the modern grid, on voyages of deep self-discovery, immersing myself in the world's most remote and magical landscapes, ecosystems, and cultures.

In 2003, I became Varial*, the visual artist. For the last 11 years I have been running my own creative and image studio in Montreal, collaborating with big-name musicians, designers, art centers and festivals. My commercial work is a mix of creative direction, art direction, photography, visual art, post production. It deals with ideas, visual concepts & experiences, surrealism, alternated worlds. Technically speaking I am also a pro photoshop visual artist working with this software since 1998. Since 2003 I have had more than 400 visual assignments.

In 2010, I decided to devote myself to exploration and doing what I can to make people aware of and care about the world's fast-disappearing biocultural diversity.

Questioning and exploring realities, driven and attracted by extreme journeys, remote places, tribes and threatened cultures, my approach to documentary is immersive, physical and lyrical, spiritual and psychedelic. Obsessed by untold realities, rare captured moments, simple but novel realities, striving for the sublime, I have put my artistic chops in the service of the planet.

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SELECTED SOLO EXHIBITIONS

WAKHAN, AN OTHER AFGHANISTAN

April 2014 - August 2014, Arsenal Contemporary Art, Toronto

WAKHAN, AN OTHER AFGHANISTAN

October 2013 - March 2014, Arsenal Contemporary Art, Montreal

WAKHAN, AN OTHER AFGHANISTAN

January 2013, United Nations, New York

MAN'S ROAD

November 2012, Buddha Bar Gallery Paris

WAKHAN, AN OTHER AFGHANISTAN

May 2012, Milk Gallery, New York

TRACES OF TIME

May 2012 , Impossible Gallery, New York

LOUFOVSKY

April 2010, eXcentris Gallery, Montreal

JOKERS

October 2009, eXcentris Gallery, Montreal

SELECTED GROUP EXHIBITIONS

2012 Contemporary Art Fair St-Lambert , Québec

2012 Vaste&Vague Gallery - Québec

2011 Oeil de Poisson - Québec ( video)

2011-12 Its Happening, Paris.

2010 W hotel, Montreal

2009 Punkt Atelier, Montreal

2009 ART & DESIGN, Montreal

2009 Lipstick, Montreal

2009 Pecha Kucha #12 & #14, Montreal

SELECTED PUBLICATIONS / INTERVIEWS / REVIEWS

LaPresse, LeDevoir,

TheGlobeandMail, BBC, NY Times LENS, La Lettre de la Photographie, My Modern Met, Infopresse, Trendhunter, Grafika, Design you Trust,Fubiz, Skieur Magazine, FWA, Ouest France, Le Mouv', World Top Designers, Art & Design, Elle, WhiteZine, Behance

RADIO

RadioCanada - Interview Wakhan French

CBC - InterviewWakhan

NPR - The Story april 2012

Radio Canada - Phare ouest march 2011

CONTRIBUTIONS AND EDITORIAL WORK

Smithsonian,Espaces, Adventura, Skieur Magazine, Infopresse, Urbania, Wider

CLIENTS ( selection)

Clients

National Film Board of Canada, Telefilm Canada, Ubisoft, TV5, Fonds Bell, Ubisoft, 7 Fingers, MUTEK, Quebec Council for Media and Arts, the Society for Arts and Technology, Louis Vuitton, Rihanna, Mercedes, Spotify, Philippe Dubuc, Marie St-Pierre, Piknicelectronik, Mutek, Montreal en Lumières, Igloofest,Patrick Watson, GSI Musique, Sidlee, Publicis, BBDO, Bluesponge, Cossette, BBR, Ogilvy Paris, Taxi, Toxa...

AGENCIES

Ogilvy, Publicis, CLM-Bbdo,Taxi, Sidlee, Bos, Bluesponge,

© ALL IMAGES COPYRIGHTED VARIAL 2014 ALL THE IMAGES AND TEXTS ON THIS WEBSITE MAY NOT BE REPRODUCED OR REPUBLISHED ON ANOTHER WEBSITE OR ANY OTHER SUPPORT WITHOUT PERMISSION FROM ME or the Internet...